Agricultural Marketing

Integrated Scheme for Agricultural Marketing(ISAM)(Effective Since 01.04.2014)

In order to provide single window approach and user & investment friendly atmosphere, all the ongoing six Plan Schemes implemented during the XI Plan period have been put under one umbrella “Integrated Scheme for Agricultural Marketing (ISAM). It aims to (i) promote agri-marketing through creation of marketing and agribusiness infrastructure including storage, (ii)incentivize agri-market reforms, (iii) provide market linkages to farmers, (iv) provide access to agri-market information and (v) support quality certification of agriculture commodities. The XII Plan outlay for ISAM is Rs.4548.00 crore.

ISAM scheme is having five components, namely: (i) Agricultural Marketing Infrastructure (AMI), the objective of this component is to create market infrastructure including Storage Infrastructure and Integrated Value Chain Projects (IVC) [the existing schemes of Grameen Bhandaran Yojana (GBY) and Development/ Strengthening of Agricultural Marketing Infrastructure, Grading and Standardization (AMIGS) has been merged as AMI] (ii) Marketing Research and Information Network (MRIN) (iii) Strengthening of Agmark Grading Facilities (SAGF), (iv) Agri-Business Development (ABD) through Venture Capital Assistance (VCA) and Project Development Facility (PDF) and (v) Training, Research and Consultancy through Choudhary Charan Singh National Institute of Agriculture Marketing (NIAM).

Operational Guidelines : Click Here