Chittem Sudheer, a millet farmer from Andhra Pradesh, is working to promote healthy eating and sustainable farming. He focuses on millet-based products, particularly millet idlis, and has built a business earning him up to Rs 1 lakh monthly. Through his work, he supports the livelihoods of tribal farmers. He encourages eco-friendly farming practices, while also raising awareness about the benefits of millets for both health and the environment.
A Journey Rooted in Passion for Sustainable Farming
Sudheer’s journey into millet farming began after he completed his master's degree in Agroeconomics. During his studies, he visited tribal areas in Andhra Pradesh, where he learned firsthand about millet cultivation and its eco-friendly practices. These experiences ignited his passion for sustainable farming and healthy living, and he decided to make millet farming his life’s work.
Millets quickly became Sudheer’s crop of choice due to their resilience. These drought-resistant crops, with a short growth cycle of just 60-70 days, thrive even in challenging conditions. In addition to their environmental benefits, millets are also packed with essential nutrients, including protein, calcium, iron, magnesium, vitamins and fiber—making them an excellent choice for improving modern diets.
Transforming Millets into a Nutritious Food Staple
Sudheer set out to make millet a household staple comparable to rice and wheat. To achieve this, he developed a unique product line: millet idlis. These idlis, made from Finger Millet, Foxtail Millet, Jowar, and Bajra, offer a healthier alternative to traditional rice-based idlis. Packed with nutrients and easy to digest, they are ideal for individuals with digestive issues.
But Sudheer’s vision goes beyond just healthy food—he aims to create a positive social impact by supporting tribal farmers. While 50% of the millets used in his idlis come from his own farm, the other 50% are sourced from tribal communities. By paying these farmers above the market price for their produce, Sudheer ensures that they receive fair compensation, helping them sustain their livelihoods.
Innovating with Sustainability and Eco-Friendly Practices
Sustainability is at the heart of Sudheer’s business. He goes the extra mile by using the leaves of Bauhinia vahlii as a base for his idli batter. These leaves are biodegradable, and they add anti-inflammatory and antioxidant properties to his products, making them not only eco-friendly but also healthier for consumers.
Sudheer’s business model is a testament to the viability of ethical entrepreneurship. Despite paying a premium to tribal farmers, his business remains profitable, proving that sustainable and socially responsible practices can coexist with success.
A Growing Venture with a Vision for the Future
Sudheer’s millet idli venture has grown rapidly, with nearly 900 idlis sold daily. His monthly turnover now reaches Rs 1 lakh, a remarkable achievement that highlights the potential of his innovative approach. For Sudheer, however, the journey is about more than just financial success—it’s about creating a movement.
His goal is to educate people about the health benefits of millets and to make them a regular part of Indian diets. By raising awareness about millet’s nutritional value and sustainability, Sudheer is inspiring others to make healthier food choices and support eco-friendly practices.
A Visionary’s Legacy: Health, Sustainability, and Empowerment
Sudheer’s mission can be summed up in his own words: "I wanted to provide healthy and nutritious food to society." His efforts go beyond improving individual health—they aim to create a sustainable future for both agriculture and the environment.
Chittem Sudheer’s story is a powerful example of how passion, innovation, and social responsibility can transform lives and communities. By turning millets into a symbol of health and sustainability, he has not only built a successful business but also empowered tribal farmers and educated consumers.
His millet idlis represent more than just a product—they are a movement for healthier lives, empowered farmers, and a balanced ecosystem. Sudheer’s legacy is one of positive change, proving that one person’s vision can make a lasting impact on the world.
