JU Agri Sciences Pvt. Ltd., a leading provider of crop protection and crop nutrition solutions backed by the Jhaver Group, has launched its first in-house developed patented insecticide, ‘AYAKA,’ in key Rabi paddy-growing markets across India. This innovative product, equipped with patented synergistic technology, offers an advanced triple-combination solution for effectively managing Stem Borer and Leaf Folder in paddy crops.
Empowering Farmers with Innovation
Developed after years of extensive research, AYAKA is powered by Quad Force, a unique technology designed to provide superior pest control, improved yield, and enhanced crop quality for paddy growers. With this launch, JU Agri Sciences reaffirms its commitment to delivering innovative and sustainable solutions to the farming community.
The product has been introduced across key markets in West Bengal, Odisha, Chhattisgarh, Telangana, Andhra Pradesh, Karnataka, and Tamil Nadu, with successful launch events held in Kolkata, Bhubaneswar, Raipur, Hyderabad, Vijayawada, Sindhanuru, and Trichy.
Leadership Speaks on AYAKA’s Impact
Speaking at the grand launch event in Kolkata, Anand Mundhra, President, JU Agri Sciences Pvt. Ltd., emphasized the company’s strong focus on research and innovation:
"At JU Agri Sciences, we are continuously investing in R&D and pioneering new technologies. After four years of dedicated efforts, we are proud to introduce our first patented solution- AYAKA. This is just the beginning of our commitment to providing farmers with cutting-edge solutions. We are building a strong pipeline of future-ready products to address the evolving challenges in agriculture.”
Satyajeet Singh, Vice President, JU Agri Sciences, highlighted the company’s focus on sustainable agriculture: "Our mission is to deliver advanced, cost-effective solutions for farmers. We have already introduced biological and organic products like Ecomax and JU-Potash 2000 to improve soil health and higher production without increasing cultivation cost. Now, with AYAKA, we are stepping forward in crop protection, ensuring farmers get the best possible defense against harmful pests while maximizing their yield.”
Parveen Singh Chambial, AVP-Marketing, underscored India’s potential in paddy production: “India cultivates more than 1000 lakh acres of rice, making it one of the largest rice-producing nations. However, farmers often face challenges such as yield loss due to multiple insect pests, putting farmers in greater dilemma. AYAKA offers a wide spectrum, powerful and cost-effective Insect protection solution designed to enhance productivity, ensuring better returns for farmers while supporting sustainable rice cultivation.”
Pushpendra Salarpuriya, Product Manager, JU Agri Sciences, detailed the extensive field trials conducted before the launch: "AYAKA has undergone rigorous testing for over two years across multiple states in India. Its exceptional performance against stem borer and leaf folder makes it a game-changer for paddy growers. We are confident that this powerful solution will significantly contribute to protecting rice crops and boosting farmer profitability."
Shaping the Future of Crop Protection in India
The Indian crop protection industry has been traditionally dominated by generic products. However, with the introduction of patented specialty chemicals like AYAKA, JU Agri Sciences is set to gain a competitive edge in the market. By bringing new-generation insecticides with patented chemistry, the company is paving the way for sustainable, technology-driven agricultural solutions that empower farmers and enhance productivity.
