Dhanuka Agritech Limited unveiled two groundbreaking products- the powerful insecticide 'LaNevo', and the bio-fertilizer 'MYCORe Super', designed to revolutionize crop protection and yield enhancement in agriculture. 'LaNevo' is being launched for the first time in India and is poised for a global launch. The product along with 'MYCORe Super' was recently introduced in Tirupati (Andhra Pradesh), Bangalore (Karnataka) and Nashik (Maharashtra). It will be gradually launched in the other parts of the country.
'LaNevo' marks a strategic collaboration with Nissan Chemical Corporation, Japan, further strengthening Dhanuka's insecticide portfolio. LaNevo offers dual benefits with a unique mode of action for enhanced crop protection against sucking and chewing pests. It is designed to minimize resistance development and, promoting healthier crops and higher yields.
On the launch of the two products, Rahul Dhanuka, Joint Managing Director, Dhanuka Agritech Ltd said the two key farm inputs signifies Dhanuka's commitment to providing innovative solutions for sustainable agriculture.
“We are introducing a new insecticide, LaNevo, specifically designed to help vegetable farmers. This powerful broad-spectrum insecticide effectively controls a wide range of pests, including Jassid, Thrips, Whiteflies, and Leaf Miners. By targeting both sucking and chewing pests, LaNevo offers farmers better control over crop damage,” he said.
Harsh Dhanuka, Executive Director, Alliances and Supply Chain at Dhanuka Agritech Ltd, outlined the specifications and benefits of the new products.
“Introduced under Section 9(3) of The Insecticides Act, 1968 by Dhanuka, LaNevo insecticide is a powerful addition to Dhanuka's portfolio. Developed through a strategic collaboration with Nissan Chemical Corporation, Japan, this innovative product controls pests with a unique mode of action that minimizes resistance development, reaching even those hiding on leaf underside,” he said.
He further said LaNevo is Easy to apply and promotes healthier crops and higher yields. Farmers can trust its dual power, reliability, and quick action to protect their crops and ensure a bountiful harvest.
Y Fukagawa San, General Manager and Head of International Sales Nissan Chemical Japan, said ‘LaNevo’ is tough for insect-pest resistance development, and effectively controls leaf's lower surface hiding insect-pest. This powerful insecticide is easy to apply, promoting healthier crops and higher yields," he said.
Dr. R.K. Yadav, Managing Director, Nissan Agro Tech India Pvt. Ltd., said farmers can trust in LaNevo’s dual power, reliability and quick action to protect their crops and ensure a bountiful harvest.
“For best results, apply Lanevo at the initial appearance of pests in your chilli, tomato, brinjal crops,” he advised the farmers attending the event.
Regarding bio-fertilizer 'MYCORe Super', Manoj Varshney, National Marketing Head of Dhanuka Agritech, highlighted its effectiveness in high-value crops to increase output and quality.
"Harnessing the power of natural biological processes, our product offers the most advanced solution to farmers seeking to optimize their agricultural outputs while minimizing their environmental impact," Varshney added.
