Bharat Certis AgriScience Ltd. (BCA), a subsidiary of Mitsui & Co., Ltd. of Japan, reached a significant milestone in its journey by introducing HIDEKI in Aurangabad during a 2-day event on May 18 and 19. This momentous occasion gathered 122 esteemed channel partners from across Maharashtra to witness the unveiling.
Hideki is truly an exceptional product, embodying Japan quality assurance. This remarkably broad-spectrum pesticide effectively eliminates a wide range of sucking pests. With its potent systemic and translaminar properties, Hideki delivers enduring control over targeted pests.
The occasion was graced by the presence of esteemed individuals from Bharat Certis AgriScience Ltd., including Kimihide Kondo, Managing Director; Nishin Saxena, Vice President of Sales; Vivekanand Swami, Deputy General Manager of Sales for Maharashtra; Yogesh Singh, Product Manager; and several other top executives.
During the event, Kimihide Kondo, the Managing Director of Bharat Certis AgriScience Ltd., took the stage to address the audience and shed light on the company's Vision and Mission. He emphasized that if their Vision, can be encapsulated in a phrase, then it will be 'Bringing Smiles through AgriScience', which aims to bring joy and satisfaction to all stakeholders, including farmers and distributors, through the application of agricultural science.
Furthermore, the launch event hosted by Bharat Certis AgriScience Ltd. showcased the introduction of six additional products alongside Hideki. Among them were Brandish, a non-selective herbicide; Boach, a broad-spectrum lepidopteran insecticide; Jadu, an exceptionally effective insecticide for the borer segment; Ruzhan, a unique fungicide with a dual mode of action; Vintazen, an insecticide targeting lepidopteran and sucking pests; and Vestar, a plant growth regulator.
Nishin Saxena, the Vice President of Sales, also addressed the launch event and highlighted the ongoing evolution of BCA and its dedication to embracing new technologies for the betterment of stakeholders.
Vivekanand Swami, the Deputy General Manager of Sales in Maharashtra, shared comprehensive plans, marketing strategies, and the support that BCA intends to offer for the fiscal year 2023-2024. Additionally, Yogesh Singh, the Product Manager, provided a detailed explanation of Hideki and other products, offering valuable insights to the audience.
