A right to protect crops' reputation is only possible through Geographical indication Tags. GI Tag is connected to authenticity, the product’s special characters and the place and heritage of the crop.
The concept of GIs essentially originated in Europe where it has been mainly related to agriculture products and foodstuffs, eventually expanding to certain industrial products. After the TRIPS agreement was finalized in 1994 its protection as a form of Intellectual Property Right (IPR) has acquired statutory recognition in most countries. India is a proud member of the renowned organization World Trade Organization. The GI Tags became a part of Indian goods only in the year 2003 – 15th September, to be specific.
About Wada Kolam
Wada Kolam or Jhini Rice which is cultivated among some farmers in the Palghar region of Maharashtra has been given a ‘Geographical Indication’ tag, which will give it a unique identity as well as wider markets.
Wada Kolam, is a traditional variety and the grain is off-white in colour. Wada Kolam commands a price of Rs. 60-70 per kg in domestic markets and has a sizeable demand overseas as well.
It is known for its small grain, aroma, taste and lightness. However, it is a low yielding crop but the GI tag will help in exports and domestic trade as well.
