Unique Identification Authority of India has launched an exciting nationwide competition inviting creative minds across the country to design an official mascot for Aadhaar. The contest, hosted on the MyGov platform, will accept entries until October 31, 2025.
The initiative aims to create a memorable visual ambassador that will represent UIDAI's mission and make its communication more accessible to people of all ages. The mascot is expected to embody the fundamental principles of Aadhaar, trust, inclusivity, empowerment, and digital innovation, while reflecting its commitment to service, security, and accessibility.
Who Can Participate
The competition is open to all Indian citizens, both individuals and teams. Participants can submit one original mascot design through the dedicated MyGov contest page. Each entry must include a creative concept note explaining the design rationale and a proposed name for the mascot.
Evaluation and Prizes
Submissions will be judged based on creativity, originality, visual appeal, and how well they align with UIDAI's core values. The authority has announced attractive rewards for winning entries: the first prize carries Rs 50,000, followed by Rs 30,000 for second place and Rs 20,000 for third place. All winners will receive certificates of recognition. Additional prizes will be awarded for the best mascot names.
UIDAI officials have encouraged the public to participate actively in this creative endeavor, emphasizing that the mascot will play a crucial role in simplifying communication about Aadhaar services and strengthening the program's connection with citizens.
Interested participants can access detailed guidelines and submit their entries at the official MyGov contest page.
