As India celebrated its 75th Independence, there were various initiatives launched & events organized to commemorate this landmark day through the Amrit Mahotsav, an initiative fueled by the spirit of Atmanirbhar Bharat.
Atmanirbhar Bharat is a mission that TRIFED continues to strive towards as a part of its continued endeavor to support & sustain tribal incomes and livelihoods. In a small contribution to recognize the craftsmanship of the tribal artisans and provide a fillip to their livelihoods, TRIFED has been procuring and marketing of tribal art and craft items through its network of Tribes India retail network – both offline & online.
On 75th Independence Day, 75 new tribal products launched by TRIFED
As India steps into the 75th years of Independence, there are 75 new tribal products, which were launched by TRIFED and added to the already extensive, attractive Tribes India catalogue. Sourced from all across the country, the products launched included exquisite and attractive items such as metal figurines, handmade jewelry, decorations such as hangings; handcrafted apparel such as shirts, kurtas, masks & also organic produce such as spices, processed juices and other herbal powders.
TRIFED GI Movement Identified
In addition, TRIFED in alignment with the objectives of INDIA 75- The People's Movement has also identified 75 products of Tribal origin or source which will be registered for the Geographical Indication (GI) Tag under the Geographical Indications of Goods (Registration and Protection) Act, 1999, India. The Tribal products for GI Tagging have been identified from twenty Indian states and out of 75 identified Tribal products, 37 such products belong to the eight states of North East. From Tribal heartland states, 7 products from Jharkhand & 6 products from Madhya Pradesh have also been identified for GI Tagging.
Moreover, TRIFED is about to set up an Atmanirbhar Bharat corner in 100 Indian Missions/ Embassies across the world. The corner will be an exclusive space to promote GI tagged tribal art & craft products besides natural and organic products. Catalogues and brochures that showcase the richness and variety of tribal products have also been shared with the Missions and embassies. Among the missions and embassies contacted, 42 of them, from countries such as Jamaica, Ireland, Turkey, Kenya, Mongolia, Israel, Finland, France, and Canada, have reverted. TRIFED is in the process of dispatching the first set of tribal products for the corner.
Tribal Products for GI Tag to be Identify from 20 Indian States
In its mission to empower the downtrodden tribal people, by promoting the economic welfare of their communities across India (through development of marketing and the sustained upgradation of their skills), TRIFED has been procuring and marketing of tribal art and craft items through its network of retail outlets called Tribes India. From a single flagship store at 9 Mahadev Road, New Delhi in 1999, there are now 141 retail outlets across India.
