Sunpure is a big Edible oil Brand and is quite popular especially in South India. Recently the company has appointed Actor Sonu Sood to endorse their product. This association reiterates brand’s core values of purity, care honesty and trustworthiness.
Sonu Sood came into the limelight after his selfless service during the severe waves of Covid 19. He has made a special place for himself in the heart of Indian Audience.
As a part of this association, a new ad film has been released which celebrates the pure bond of a father and daughter. This video Ad has been released in Hindi, Malayalam and Kannada. It shows Sonu Sood playing a responsible and caring father to a daughter who lost her mother. Despite dealing with his own loss, he is seen to be discharging his duties with great care and responsibility, thus earning his daughter’s love and trust.
On choosing Sonu Sood as the brand ambassador for Sunpure, Mannan Khan, Director Sales & Marketing, Sunpure, said “We aren’t just South India’s largest selling brand in the category, but also the most trusted brand. As we look to further the brand, it is our values that must take the lead. At the same time, having a familiar face that delivers the brand message is important in a cluttered media environment.”
He further added “We were keen to have a brand ambassador that shared Sunpure's values. It is our honour and delight to have Sonu Sood as our brand ambassador, given his relentless approach to helping people to the best of his abilities, without expecting anything in return. His commitment reflects purity of heart, honesty, a caring attitude, and trustworthiness, all of which resonate with us at Sunpure as we seek to build a strong and growing brand community”.
This campaign will be launched across all the markets where Sunpure is currently present – Namely, Maharashtra, Karnataka, Kerala, Andhra Pradesh, Telangana & Tamil Nadu.
