India’s first business reality show, Shark Tank India, is all about start ups & a culture of creating business enterprises in India. The concept is based on an American show with same name & is telecasted on Sony TV at 9 pm From Monday to Friday.
Shark Tank India is a business reality show in which entrepreneurs present their business strategy or idea to the Sharks. Sharks are real investors who put their money into the business of a specific entrepreneur. The Sharks examine and comprehend the plan, as well as uncover flaws and faults in an entrepreneur's concept and firm value. They'll also choose a profit margin (ratio) for their investments.
Shark Tank India: Morriko Foods
In the 13th Episode of Shark Tank, the founders of Morriko Foods, a healthy foods manufacturing start up made an appearance. Morriko Pure Foods is one of India's major manufacturers, suppliers, and traders of healthy foods. The best part is that this start up uses parabolic dehydrators that run only on solar energy. It launched D2C goods such as nutritious dried fruit snacks - Guava Chunks, Jamun Chunks, Mango Chunks, Mixed Fruiteez, Pineapple Slices, and so on - backed by the experience of its founders and Kamdhenu Foods.
About Morriko Foods:
The founders, Bipin L. Shah, Tanmay B. Shah & Kalyani B. Shah, claim that they are the most innovative company that provides the largest range of dried fruit snacks which are very beneficial for your health and wellness. Creating mouth-watering, fruit bars, slices and chunks is not just a business for them, but it is a passion that runs through their DNA. They also embark on processing nutritious and wholesome supplements for obese and diabetic.
They also claim they are one of the largest manufacturers, suppliers and traders of Healthy snacks that use “solar dehydration technology”. Their infrastructure has been segregated into different sections that help in accomplishing tasks and operations. Our remarkable journey from 400 sq feet farm shed in 2002, till a state of the art 20,000 sq feet world-class manufacturing facility with many Solar parabolic dehydrators installed.
Their clients include Tit Bit Foods Pvt.Ltd., Swastik Trading Co., Inn-Venue Hospitality, Paper Boat and many more.
What did Morriko Foods Demand in Shark Tank India?
When they appeared in Shark Tank they asked for Rs 1 Crore in exchange of 3 % of their company’s equity. They want to expand their business all over India. They want to strike forward utilising the sun as prime weapon and cater to the needs, wants and necessities of basic food and nutrition.
The Sharks were very impressed with Morriko foods and all the 4 sharks (investors) offered to give them Rs 1 Crore combined for 25% of the company’s equity. However, the founders rejected the offer saying they can’t dilute so much equity.
