India’s potato exports are ripe for transformation, particularly in the value-added segment, according to the ICRIER-APEDA study. Although India is the second-largest producer of potatoes, its export share stands at just 2.8% of global exports.
The game-changer lies in processed potato products such as French fries, flakes, chips, starch, and even vodka ingredients. With the global potato processing market expected to grow from USD 29.3 billion in 2021 to USD 47 billion by 2030, India can seize a significant share by upgrading its value chain.
The report recommends:
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Creating export-oriented clusters in Banaskantha (Gujarat), Agra and Meerut (U.P.), Aravalli (Gujarat), Bihar, and West Bengal.
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Focusing on specific varieties for global markets— Lady Rosetta for Russia and Kufri Pukharaj for the Gulf.
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Aligning with phytosanitary standards, setting up pest-free zones, and improving traceability.
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Collaborating with global giants like Belgium for technology transfer and processing expertise.
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Promoting organic, certified products and developing distinct branding for Indian potatoes.
Currently, India exports French fries worth just USD 2.9 million, indicating the vast untapped scope. Emerging markets in Russia, Bangladesh, Vietnam, and ASEAN hold high potential, especially as these countries increasingly demand ready-to-eat and convenience foods.
With targeted policy support, trade diplomacy, and investment in cold chains and food processing, India’s potato sector could replicate the dairy sector’s success on the global stage.
