The Plant Based Foods Industry Association (PBFIA), supported by the U.S. Soybean Export Council (USSEC) has initiated a campaign on the occasion of Navaratri themed "Navaratri Se Shubharambh - Switch to Plant-Based Foods," to inspire individuals to embrace a prosperous life by adopting plant-based food options ultimately, addressing urgent concerns related to sustainability, climate change, and animal welfare, one plate at a time.
What is the Plant-Based Navaratri Campaign?
The campaign, running from October 15 to October 24, 2023, primarily supports for a "Shubharambh," or a positive beginning toward adopting plant-based diets that not only align with the principles of ethics, health, and environmental conservation but also present a path to a more compassionate world.
"The Plant-Based Navaratri Campaign is a movement that aims to educate and inspire as many individuals as possible, addressing their questions and guiding them toward embracing plant-based foods as a positive lifestyle change," expressed Sanjay Sethi, Executive Director, Plant Based Foods Industry Association (PBFIA) & Human Utilization Advisor, South Asia, USSEC.
The Plant-Based Navaratri Campaign has received support from a diverse array of organizations such as:
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ProVeg International
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Animal Climate Health Save India
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Satvik Vegan Society
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Ahimsa Land Foundation
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Indian Culinary Forum
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World Animal Protection India
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FoodTechBiz
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IMAGES Group
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Mishry Reviews
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Indo Agri Food and Feed.
The campaign also features product tastings from a variety of companies, offering attendees the opportunity to experience the delicious world of plant-based cuisine. Participating companies include:
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Another Foods
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Born Reborn
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Continental Greenbird
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BVeg, Blue Tribe
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Evo Foods
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Evolved Foods
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GoodDot
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Greenest
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goCore Superfood
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Grabenord
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Get Sain
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Hello Tempayy and many more.
The campaign has generated significant enthusiasm among the youth, who actively engage by organizing outreach
programs and contests within their college campuses. Recently, the campaign collaborated with the Ekatva Plant-Based Food Festival and supported the World Food Day event organized by the Ministry of Food Processing Industries and NIFTEM-Kundli in partnership with Ind Food & Beverage Association, where students tried out Continental Greenbird plant-based kebabs, plant-based chicken nuggets, and Born Reborn’s millet-based products.
In the series of events, a highly impactful webinar will take place on October 22, 2023, bringing together individuals worldwide to celebrate and emphasize the importance of choosing plant-based foods. The event will also delve into maintaining a healthy life and utilizing plant-based nutrition for various health conditions.
You can participate in the webinar by registering at this link: http://bit.ly/PBNC2023
Follow the campaign's social media pages using the hashtag #PlantBasedNavaratri.
