The primary objective of this partnership is to enhance the packaging and branding of handloom and handicraft products by adopting eco-friendly and sustainable packaging solutions. By doing so, NEHHDC and IIP aspire to reduce the environmental impact of packaging materials while simultaneously creating packaging designs that captivate consumers.
This collaboration seeks to promote sustainable packaging practices, increase the visibility and marketability of these products, and ultimately empower the artisans and weavers of the region. This MoU represents a significant milestone in their efforts to support the North Eastern handloom and handicrafts industry. Through this collaboration, NEHHDC and IIP will engage in the exchange of knowledge and expertise, enabling both parties to benefit from each other's insights. This knowledge sharing will extend to various research and development projects related to packaging and branding within the handloom and handicrafts sector.
By leveraging the technical and non-technical assistance provided by IIP, NEHHDC aims to design and develop packaging solutions that showcase the unique beauty and craftsmanship of Northeastern handloom and handicraft products.
Brig. R. K. Singh (Retd.), the Managing Director of NEHHDC, expressed his enthusiasm about the partnership, stating that the signing of the Memorandum of Understanding (MoU) was a significant milestone for them in promoting the North Eastern handloom and handicrafts industry and developing sustainable packaging solutions. He expressed confidence in the ability of NEHHDC, with the support of IIP, to enhance the packaging and branding of their products, minimize their environmental footprint, and create more opportunities for their talented artisans and weavers to showcase their skills.
R.K. Mishra, Director of IIP, also conveyed his excitement, mentioning that they were thrilled to collaborate with NEHHDC in this endeavor. He further stated that their goal was to develop innovative packaging solutions that are both environmentally friendly and tailored to meet the specific needs of Northeastern handloom and handicraft products. Mishra emphasized the crucial role of packaging and branding in enhancing the value and appeal of these products, and he expressed their commitment to providing the technical expertise and support required for NEHHDC's success.
In addition to their collaborative efforts, NEHHDC and IIP will organize capacity-building workshops and training programs for handloom and handicraft artisans, focusing on sustainable packaging practices. These initiatives aim to raise awareness about the importance of sustainable packaging and equip artisans with the knowledge and skills needed to implement such practices effectively.
Furthermore, discussions have taken place regarding the establishment of a Packaging Center at NEHHDC's campus and in other states of the North Eastern region, demonstrating the long-term vision of this partnership. By joining forces, NEHHDC and IIP are taking a significant step towards transforming the packaging landscape of handloom and handicraft products in the North Eastern region.
Through sustainable packaging, these products will not only gain greater market appeal but also contribute to the preservation of the environment. This collaboration is poised to empower artisans and weavers, enabling them to thrive in a market that values their rich cultural heritage and craftsmanship.
