“My parents always asked me to bring milk from a particular farmer because my parents had the confidence that the milk we get from this particular farmer is of quality. Yes, branding started from agriculture. This is what branding is.”
This quote is from the man who recognized the need to bring farmers to light and brand their products. The man is Mr. M.C. Dominic, Editor-in-Chief of Krishi Jagran and Agriculture World.
This was a year ago.
A revolutionary moment is brewing in the agriculture sector. This promises to change the way people consume food and the way farmers market their produce. On the occasion of World Food Safety Day, on June 7, 2021, Krishi Jagran, the largest agricultural media company, is scheduled to launch its FTB organic platform through a live virtual inauguration ceremony on Facebook.
The inauguration will be presided by Mr. M. C. Dominic, Editor-in-Chief of Krishi Jagran and Agriculture World, the man behind the idea of FTB Organic, and Mrs. Shiny Dominic, Director of Krishi Jagran Pvt. Ltd.
The chief guest of the event will be Padma Shri Award winner farmer Bharat Bhushan Tyagi. The virtual ceremony will see the presence of farmer brands across the country.
Why FTB Organic?
In an era where most of the food is adulterated, here comes a platform that showcases organic food procured directly from the farmers.
From a simple plate of rice to an exotic pack of mushroom biscuits, you can find here a range of products produced and packed in the most hygienic and organic manner. Healthy and nutritious food is the need of the hour. FTB Organic comes at the right time to provide healthy alternatives to the daily food in a not-so-expensive manner.
It also promises to add variety and an element of interest to your food platter. With products like black rice and Panchratna dal from the hills of Uttarakhand, freshly extracted honey from the thick forests of Kerala, and one of the healthiest herbal teas blue butterfly pea flowers, and more, the platform has all the “ingredients” to give your health and taste a boost.
And if you are looking to titillate your tastebuds, products like Garlic Honey, Honey Comb in Honey, Mushroom Biscuits, Mushroom Pickle, Ram Banana Pickle, and more await you at the platform.
It also promises to add variety and an element of interest to your food platter. With products like black rice and Panchratna dal from the hills of Uttarakhand, freshly extracted honey from the thick forests of Kerala, and one of the healthiest herbal teas blue butterfly pea flowers, and more, the platform has all the “ingredients” to give your health and taste a boost.
And if you are looking to titillate your tastebuds, products like Garlic Honey, Honey Comb in Honey, Mushroom Biscuits, Mushroom Pickle, Ram Banana Pickle, and more await you at the platform.
For farmers
This is an incredible moment for farmers across the country, as now, they have a reliable and well-known platform to showcase their products and expand their customer base. The platform gives them a golden opportunity to get full value of their product.
So, it’s not wrong to say that FTB Organic is a platform that benefits the producers and the consumers.
In the words of Mr. Dominic, “When we visit any store, we find sales executives promoting products of various brands. But do you see any salesperson near the fruits and vegetable section of the store? We don’t know from where the fruits and vegetables have come from.”
Who can benefit exclusively from this platform?
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Farmers wanting to showcase their organic products for a wider reach
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People looking for healthier, organic alternatives in food
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People looking to widen their tastes through new products
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People wanting to add variety to their diet
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People seeking a reliable and safer platform to buy food
Merchant (farmers) and consumers interested in selling and buying products, respectively, can visit https://ftborganic.com/
Call or Whatsapp at +91 8800023204 (Mon-Sun 9:00 am to 6:00 pm) or write at [email protected] for queries related to products or merchants.
