MDPH has formed a collaboration with HelpUsGreen, the pioneer in flower recycling technology, to offer "Nature Flower" fragrant incense sticks made from recycled flowers. MDPH's flagship brand Zed Black is India's top 'agarbatti' manufacturing brand.
Providing Employment Opportunities to Over 1000 People
The Zed Black Nature Flower Incense Sticks are available in four natural fragrances: Sandal, Mogra, Kasturi, and Rose, and range from floral trash to aromatic sticks. The project seeks to have a positive impact on the lives of more than 1,000 people.
Floral debris is collected in large quantities from religious sites, primarily in Uttar Pradesh. After that, the waste is sorted, dried, and pulverized to form flower powder, which is then blended with raw materials to make 'raw agarbattis.'
HelpUsGreen is the trailblazer in launching the effort to clean the rivers and places of worship by employing pioneering flower recycling technology and building a first-of-its-kind Circular Economic model in the country.
Reducing Country’s Carbon Footprint by Recycling Floral Waste
As a result, future generations will inherit a clean, holy environment, while pollutants are reduced and the country's carbon footprint is also reduced.
The crew works with roughly 25 places of worship in Kanpur, including temples and gurdwaras, and has helped hundreds of people while collecting over 230 tonnes of floral debris.
Kali Mathiya, Shanidev Mandir, Shri Anandeshwar Mandir, Panki Mandir, Bhairav Mandir, Siddhnath Mandir, Jogeshwar Mandir, Gumti Gurudwara, and many other temples and mosques in Kanpur have collaborated with MDPH and HelpUsGreen.
"Our tiny effort to decrease floral waste from India's sacred locations is collaborating with HelpUsGreen to create "Nature Flower." We also keep the environment clean for both tourists and locals "Mysore Deep Perfumery House (Zed Black) Managing Partner Ankit Agrawal stated.
The MoU with MDPH is critical, according to Karan Rastogi, Founder, and Director of HelpUsGreen, because the well-known national brand is thinking about waste management and ensuring that this cause reaches as many people as possible.
"We will seek to create a circular economy around temple waste, offering livelihood opportunities, in addition to maintaining water bodies and keeping holy places clean. We'll soon begin producing lifestyle products in India by upcycling monumental, temple garbage and making it sustainable" he stated.
Various collection centers will be established across the country to provide additional job opportunities for impoverished women, he added. By the end of 2022, the mission will have impacted the lives of over 1000 people.
