K Ganesh, promoter of BigBasket, Venkat Narayana, CEO of construction firm Prestige Group, and Juggy Marwaha of International Property consulting firm JLL, banded together to begin the ‘Feed My Bangalore’ initiative that provides meals to underprivileged families to ensure they have some means to survive the lockdown.
What started with providing 500 meals to migrants has fed almost 30 lacs+ migrants across India (5 cities) since the lockdown. They have also started feeding Hyderabad and Mumbai and planning to start in Chennai and Noida. It is a scalable model that follows strict social distancing norms. There is a strong response to Feed My City from the industry leaders, celebrities and also support from the municipal authorities too.
They are helping the farmers by directly purchase from them. Mr Nagesh the Banana farmers sends them 2 tons every 2 days and they also helping him with transportation & volunteers so that the Bananas can reach the kitchen smoothly. They are committed to have a workforce that is committed to this initiative and will last till the last day of the lockdown.
