One of the leading names in crop protection industry, Insecticides India Limited’s Managing Director Rajesh Aggarwal, who has been in news lately for appointing Bollywood actor Ajay Devgn as its Brand Ambassador, was a guest at the KJ Choupal, Krishi Jagran’s new initiative where eminent personalities from the industry are invited to share their expert’s views and experiences of being in the agriculture industry for decades.
Speaking about appointing Ajay Devgn as its Brand Ambassador and sharing why he zeroed in on this macho man, he shares, “When we look for a brand ambassador, we look for the possibilities and impact that a particular person has on the entire nation. You have to be really careful while planning a brand ambassador since they will be representing the brand everywhere. Ajay Devgn as a celebrity as well as a person has a huge impact on every age group of the country. And that is why we chose him.”
Emphasizing the pertinent role media plays as a bridge between companies and farmers, he adds, “India is a vast country with a huge population, having different dialects and languages. It’s good to see media working with the farmers, who work 365 days, and providing them with the right information.”
Sharing about how farmers need to adapt to new practices, he shares, “Media groups and our companies together can educate the farmers on how and when to use pesticides. It is a continuous work and farmers need to be constantly reminded not to overuse or overdose pesticides.”
Sharing his thoughts on organic farming he adds that biological and agrochemical both methods of farming will co-exist to get better yield. Briefing about his Corporate Social Responsibility (CSR) project ‘Kisan Jagrukta Abhiyan’ he said,“ We conduct several social activities in our company from time to time. Through these CSR activities, we educate the farmers on all the inputs, on the type of crops, what are the crop protection solutions the farmers can have and we are also helping farmers by providing education to their children.”
Later, he appreciated the dynamic Krishi Jagran team and the agri content that the team reports on.
M C Dominic, Editor-in-Chief of Krishi Jagran said,” We always feel proud and happy whenever an industry veteran comes to visit us. Today we are extremely happy to have Rajesh Aggarwal as one of our guests at KJ Choupal. I still remember the last time I met him in Dubai, there were many people waiting to talk to him and he was humble enough to make time to talk to everyone.”
About Insecticides (India) Limited
In the year 2002, Rajesh Aggarwal came up with a new banner of Insecticides (India) Limited and has been pioneering sterling performance in the organization since then. The company was started in 2001 and since then, they have used cutting-edge science and technology to incorporate their mantra—a better world with sustainable resources and healthy ecosystems—into their products.
Although starting IIL from scratch wasn't easy for Mr. Rajesh Agarwal, IIL is now one of the leading companies in the domestic agrochemical sector thanks to his persistence and ambition. Also, IIL plans to expand their business globally in next few years.
