The Animal Welfare Board of India (AWBI) is a government-mandated advisory body that was established in 1962 under the Prevention of Cruelty to Animals Act, 1960. The primary function of this organization is to provide financial assistance to animal welfare organizations and offer advice to the central government on issues related to animal welfare.
The AWBI had recently made an appeal to cow lovers to celebrate February 14th, which coincides with Valentine's Day, as "Cow Hug Day". The purpose of the appeal was to bring attention to the significance of cows in Indian culture and the Vedic traditions that are on the brink of being lost due to the influence of Western culture. The appeal was withdrawn amid the criticism ensued by the appeal.
As Cows have been an integral part of Indian culture and are seen as the backbone of rural economy, representing cattle wealth, biodiversity, and nourishing nature, they are also known as "Kamdhenu" and "Gaumata" due to their nurturing qualities that provide riches to humanity. The AWBI's appeal was aimed at raising awareness of the importance of cows and highlighting the need to preserve the Vedic traditions that are at risk of being lost over time.
However, the appeal faced criticism from various quarters, including netizens and animal rights organizations. The Board's appeal was seen as controversial, and it has now been withdrawn on the direction of the government's Ministry of Fisheries, Animal Husbandry and Dairying.
The AWBI had not planned any specific events for "Cow Hug Day" this year due to time constraints, but had mentioned the possibility of planning events for the future.
The Animal Welfare Board of India plays an important role in advising the government on animal welfare issues and providing financial assistance to organizations working towards the well-being of animals.
The Board's recent appeal for "Cow Hug Day" was aimed at raising awareness of the significance of cows in Indian culture and the need to preserve the Vedic traditions that are at risk of being lost. Although the appeal has been withdrawn, the importance of animals and their welfare remains a crucial issue that needs to be addressed.