“Amul doodh peeta hai India.” It’s true. But it’s also true that to drink Amul milk, Indians will have to shell out Rs. 2 more from today (July 1).
Gujarat Cooperative Milk Marketing Federation (GCMMF), which is Amul’s marketer, declared a hike of Rs. 2 per liter for all variants of fresh and pasteurized milk in consumer packs. The price comes into effect from July 1, 2021, nationwide.
The reason cited for price hike is costlier inputs like packaging, energy, logistics, and overall increase in cost of operations.
New price
The price hike is applicable to liquid Amul milk, including Amul Taaza, Amul Gold, and Amul Shakti.
As of now, the price hike is only for liquid fresh milk. The prices of Amul milk powder, paneer, butter, and ice creams are the same. Amul has not announced any hike in their prices currently.
Statement by Amul
“In Ahmedabad, the price of Amul Gold will be Rs. 29 per 500ml, Amul Taaza will be Rs. 23 per 500ml, and Amul Shakti will be Rs. 26 per 500ml. The increase of Rs. 2 per liter translates into 4% increase in MRP which is much lower than average food inflation.”
Why is this price hike relevant?
This is to inform the audience that Amul has done this price hike after 1.5 years. The rise in overall cost of operations has induced Amul to take this step.
As per reports, for every rupee that Amul earns by selling milk, it passes on 80 paise to milk producers, which are dairy farmers in villages.
According to Amul, “The price revision shall help in sustaining remunerative milk prices to our milk producers and to encourage them for higher milk production.”
Author’s thoughts on the price hike
So, if you are a fan of Amul milk, be ready to pay more now. Yes, it is a blow to end consumers. Milk is an essential part of diet. It is nutritious and doctors recommend it to everybody, including children, breastfeeding mothers, people who feel weakness, and those above 30, as their bones start losing density with age.
But, is everybody well off enough to pay so much for milk? The consequence of price hike is generally deprivation of milk for a certain class of the society. People who cannot afford costly milk will eventually stop buying.
Amul’s price hike is understandable but is there an end to price hikes? Will there be any day when the consumer will rejoice hearing or reading the news that Amul or any other brand, for that matter, has lowered price of milk by Rs.2 per liter?
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