The first-ever induction camp by MD Botanicals, held at India's premier internationally certified organic herbal farm—Maa Danteshwari Herbal Farm and Research Center—was more than a training session; it was a confluence of ancient wisdom and futuristic marketing strategies. The historic event laid the foundation for a robust grassroots sales network across Chhattisgarh and Madhya Pradesh, while familiarizing the newly inducted team with the company’s product range, pricing, and long-term vision.
Apurva Tripathi, Founder & Managing Director of MD Botanicals, inaugurated the event. A recipient of national accolades including the prestigious "Woman Agri-Innovator of the Year" award from Prime Minister Narendra Modi, she emphasized that MD Botanicals is not just a brand but her "brain-baby," born from a deep commitment to tribal empowerment, organic medicinal farming, and global quality.
Participants were introduced to the legacy of Dr. Rajaram Tripathi, Founder of Maa Danteshwari Group and widely known as the "Herbal King of India," who started this movement in 1996. His visionary leadership has earned the group top honors, including the National Horticulture Board's award for Best Exporter.
The farm visit was led by Farm Director Anurag Tripathi, alongside senior subject matter experts Jasmati Netam and Krishna Netam. Marketing officers witnessed over 340 rare and endangered medicinal plants preserved and cultivated in their native habitats.
World-class herbs like white musli, golden musli, kalmegh, and insulin plant are cultivated here through a unique blend of traditional organic techniques and cutting-edge sustainable technology. Especially notable is the farm's black pepper, proven to contain up to 16% piperine, a fact corroborated by India's Spice Research Institute, making it highly sought-after in international markets.
Officials were also introduced to an innovative, eco-friendly polyhouse model developed at just INR 1.5 lakh, offering a low-cost, sustainable alternative to the conventional INR 40 lakh plastic polyhouses. This model promotes natural nitrogen fixation and holds the potential to generate returns of up to INR 3 crore per acre over 10 years.
