Yara International, the world’s leading crop nutrition company and a provider of agricultural, industrial, and environmental solutions has signed an agreement with Bengaluru-based start-up Sea6 Energy, to market and distribute its Biostimulant ‘AG Boost’ in India. A start-up with a presence in Bengaluru called Sea6 Energy specializes in biotech research and ocean farming. The company's goal of developing a food future that is beneficial to nature is being furthered through this collaboration.
Under the umbrella brand Nourish, "AG Boost" is being introduced, which works well with the Integrated Nutrient Management (INM) program. It is a highly developed and patented biostimulant that aims to increase nutrient uptake, fertilizer use efficiency, and agricultural productivity while benefiting farmers.
According to the agreement, Yara India will distribute "AG Boost" throughout the nation via its crop nutrition business's distribution network, which consists of approximately 3500 dealers and 980 YCNCs (YARA Crop Nutrition Centers) spread across 18 states.
"We are thrilled to work with Sea6 Energy to sell 'AG Boost' across the country. We have always been committed to developing new, efficient products that can significantly increase agricultural output and farmer wealth while also being considerate of the environment. This vision will be realized with the help of "AG Boost," which was created using cutting-edge, patented technology and supports an integrated nutrient management program for Indian farmers,” told Sanjiv Kanwar, managing director of Yara Fertilizers, India to the media.
What is 'AG Boost'
'AG Boost' was created by Sea6, based in Bangalore's Centre for Cellular and Molecular Platforms, and was launched in 2010 by a group of IIT Madras alumni. Sea6 will manufacture "AG Boost" at its production sites in Bali, Indonesia, and Tuticorin, India.
CEO of Sea6 Shrikumar Suryanarayan said, "We are delighted to work with Yara India to market our product throughout the nation. To help all Indian farmers succeed and produce crops sustainably, we intend to nurture this relationship.
In order to increase agricultural productivity, "AG Boost" is a liquid formulation that can be applied to crops in a variety of ways, including foliar sprays, fertigation/drip systems, soil applications, and seed and root applications. Additionally, Sea6 Energy exports its goods to a large number of countries in the APAC region.
About Yara International ASA
Yara International ASA is the world's top crop nutrition company and a provider of agricultural, industrial, and environmental solutions. It was established in 1905 and has its headquarter is in Oslo. The business operates in more than 60 countries and has 18,000 workers.
The firm pursues a strategy of sustainable value growth, supporting climate-friendly crop nutrition and zero-emission energy options in support of Yara's vision of a future without hunger and a planet that is respected. The goal of Yara is to develop an environmentally friendly food future that benefits its clients, shareholders, and society at large while delivering a more sustainable food value chain.
About Yara India
Since it started working with Indian growers to reevaluate the nutrition of their crops in order to increase yields and quality, Yara has been doing business in India for more than 20 years. Yara began operating independently in the state of Maharashtra in 2011.
On January 12, 2018, Tata Chemicals' urea business for the firm's Babrala plant in Uttar Pradesh was successfully acquired by Yara. The heavily controlled urea industry was the first foreign direct investment in India. With this acquisition, Yara significantly increased its market share in northern India, acquired access to a robust network of 650–700 dealers, and improved crop nutrition solutions for North Indian farmers.
