In an attempt to reduce the impact of the Coronavirus threat on small farmers of Rajasthan and to support the farming community during a crucial cropping season, TAFE, under its CSR initiative, announced a free tractor rental scheme through its JFarm Services platform, for a duration of 90 days starting April 1, 2020. The scheme will be available across 20 districts of Rajasthan.
TAFE, towards this initiative has brought together a large group of its Massey Ferguson and Eicher tractors and will offer 11,000 tractors and 50,000 implements on a free rental basis. The renters hiring out Massey Ferguson, Eicher Tractors and implements will be paid directly by the company.
Farmers can book their orders on JFarm Services mobile app or toll-free helpline
1800-4200-100, as well as various on-ground touchpoints like its field officers, dealer network etc. across the state, who are already working closely with the farming community of Rajasthan.
Commenting on the announcement, TAFE’s Chairman and Managing Director, Mallika Srinivasan said, “The Rajasthan Government has shown great sensitivity to the needs of the farmers during COVID-19 crisis and we are grateful to the government for accepting TAFE’s CSR initiative to offer free rental services of Massey Ferguson and Eicher Tractors to support the small and marginal farmers of Rajasthan. TAFE has gathered a large number of customers to register their Massey Ferguson and Eicher tractors on the JFarm Services platform to ensure the farm mechanization needs of small farmers of the state are met during the Rabi season.”
Speaking on this, Mr. Naresh P Gangwar, Principal Secretary – Department of Agriculture, Government of Rajasthan said, “It is good to see socially responsible organizations like Tractors and Farm Equipment (TAFE) extend timely help and support to the farming community by offering free rental of Massey Ferguson and Eicher Tractors during the Rabi season, especially when they are facing distress due to the COVID-19 threat. The Government of Rajasthan welcomes TAFE’s effort during this critical juncture”.
JFarm Services is an initiative by TAFE to increase easy access to farm mechanization solutions through rental of tractors and farm equipment for small and large farms, latest mandi prices, agri-news alerts and advisory. JFarm Services bridges the gap between small farmers and their unaffordability to buy tractors or implements by connecting these farmers with tractor and equipment owners through its Farmer-2-Farmer platform.
While TAFE is among the largest tractor manufacturers in the world with an annual sale of about 150,000 tractors, it manufactures a range of tractors, in both the air-cooled and water-cooled platforms, and markets them under its four iconic brands - Massey Ferguson, TAFE, Eicher, and the recently acquired Serbian tractor and agricultural equipment brand - Industrija Mašina i Traktora (IMT).
