Nutrifresh, an agritech startup that uses hydroponics to grow fresh produce, has raised $5 million in pre-series seed funding. Theodore Cleary of Archer Investments, Sandiip Bhammer, Managing Partner - Green Frontier Capital, Sky Kurtz, CEO and Cofounder of Pure Harvest, UAE, Mathew Cyriac, Florintree Advisors & ex-MD of Blackstone India, Soumitra Dutta (Dean Elect - Sad Business School, University of Oxford), Shaishav Dharia (Regional CEO, Lodha Group).
According to the company, the funding will be used to scale up farm operations, implement complete traceability and transparency of produce, marketing, and the development of an integrated farm-tech platform.
Nutrifresh, co-founded by Sanket Mehta and Ganesh Nikam, aims to provide pesticide-free hydroponic produce to Indian consumers all year.
It already has a protected cultivation facility that uses high-quality seeds from Israel and the United States, where the air is supplied in controlled amounts, water is RO purified, and nutrients are water-soluble.
Nutrifresh has over 42 SKUs and sells to over 100 B2B aggregators in India, as well as modern trade aggregators and delivery partners such as Nature's Basket, Big Basket, Swiggy, Kissan Konnect, and Zomato Hyper pure.
"With the current round of funding, Nutrifresh aims to enhance production capacities and bring in standardization in the production process, thus scaling the farms with requisite SOPs to gain a higher competitive edge," said Sanket Mehta, Co-Founder of Nutrifresh. “Nutrifresh aspires to become a household brand."
About Nutrifresh:
Team Nutri Fresh is fully committed, imbued with cutting-edge technology, encrypted with Global GAP and Sustainably Growing Practices Hydroponic Farms in Devdi, Purandhar, and Pune. The site is strategically located 5 kilometres from the Mumbai-Bangalore Highway, 30 kilometres from the Pune Market Yard, and 175 kilometres from Mumbai. It is surrounded by the Dewadi Dam and nestled in the foothills of the Sahayadris.
Team Nutri Fresh is a group of young and enthusiastic individuals dedicated to providing superior quality, non – GMO, residue & pesticide-free fruits, vegetables, and herbs by utilizing the best and most advanced technology ever known to mankind – Hydroponic Farming.