Noveltech Feeds successfully organized a Farmer Meeting (Krishi Samelan) on 24th October 2025 at Rajnagar, Kendrapara, Odisha. The event aimed to strengthen the company’s connect with the farming community, enhance awareness about scientific cattle nutrition, and promote the importance of balanced feed practices for improved animal health and milk productivity.
The meeting witnessed active participation from approximately 110 farmers from nearby villages. The gathering was marked by enthusiastic interactions, knowledge sharing, and mutual learning between farmers and the technical team of Noveltech Feeds.
Objective of the Event
The objective of this initiative was to create awareness among dairy farmers about the significance of scientifically formulated cattle feed, help them understand the role of balanced nutrition in dairy development, and guide them toward better feeding and management practices.
Noveltech Feeds has always believed that empowering farmers with the right knowledge is equally important as providing them with quality products. The Krishi Samelan served as a platform to engage directly with farmers, understand their challenges, and provide expert guidance on animal nutrition and herd management.
Dignitaries and Participants
The event was graced by the presence of senior officials and experts from Noveltech Feeds, whose valuable inputs made the program highly informative and impactful:
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Dr. Mrutyunjay Singh, Nutritionist
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Manmohan Behera, Zonal Head
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Biswajit Parida, State Head
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Subhra Suman Mohanty, Assistance Sales Manager (ASM)
Their presence added great value to the event and reflected the company’s commitment to working closely with farmers at the grassroots level. Each of them played a key role in interacting with the participants, addressing their queries, and sharing insights on practical feeding approaches.
Program Highlights
The event began with a welcome address and a brief introduction to Noveltech Feeds’ mission and values. The opening remarks emphasized the company’s vision of supporting rural dairy farmers through quality nutrition and sustainable practices.
This was followed by a detailed presentation on Noveltech’s cattle feed portfolio, explaining the nutritional composition, benefits, and suitability of various products for different types of cattle. The session helped farmers gain a clearer understanding of how the right feed selection and feeding schedule can significantly improve milk yield, reproductive health, and overall animal well-being.
Technical Session and Farmer Interaction
A major highlight of the meeting was the technical session conducted by Dr. Mrutyunjay Singh, Nutritionist, who shared valuable knowledge about the fundamentals of balanced feeding, mineral supplementation, and health management. He explained how improper feeding can affect milk production and how a well-formulated feed can make a measurable difference in performance.
Following this, Manmohan Behera (Zonal Head) and Biswajit Parida (State Head) addressed the gathering, emphasizing the importance of continuous learning, adopting modern feeding practices, and maintaining herd health through proper nutrition. Their motivational words inspired the farmers to apply the insights gained during the program in their daily farming activities.
Subhra Suman Mohanty (ASM) coordinated the overall event and interacted personally with many farmers, ensuring that each participant’s query was attended to. He also highlighted the company’s ongoing initiatives to reach out to rural communities and provide on-ground technical support.
The interactive Q&A session that followed encouraged farmers to share their field experiences, challenges, and observations. Questions related to feeding frequency, ingredient quality, seasonal nutrition, and calf management were raised and effectively addressed by the expert panel. The open dialogue created a sense of trust and collaboration among all participants.
Engagement and Appreciation Activities
To make the event more engaging, tea, snacks, and refreshments were arranged for all attendees. As a gesture of appreciation, Noveltech Feeds also distributed promotional merchandise to the farmers.
The informal interactions during and after the sessions helped the team strengthen its connection with the local community. Farmers expressed their gratitude to the company for organizing such an informative and interactive event at their location, acknowledging the usefulness of the insights shared.
Key Takeaways
The meeting successfully achieved its goal of educating farmers about the benefits of adopting scientific feeding methods and maintaining a nutrition-first approach for livestock management. Many participants noted that the practical guidance shared during the event would help them make better feeding decisions and improve cattle health and milk yield.
By creating such a platform, Noveltech Feeds reaffirmed its belief that education and field engagement are the strongest tools to drive sustainable progress in the livestock sector. The company remains dedicated to organizing more such awareness programs in different regions to continue empowering the rural farming community.
Conclusion
The Farmer Meeting at Rajnagar, Kendrapara was a resounding success, marked by active participation, knowledge exchange, and strong farmer engagement. The presence of company dignitaries, Dr. Mrutyunjay Singh, Manmohan Behera, Biswajit Parida, and Subhra Suman Mohanty, greatly enriched the program through their expertise and guidance.
Noveltech Feeds extends heartfelt thanks to all participating farmers for their time and enthusiasm. The company remains committed to its mission of delivering quality nutrition and continuous technical support to the farming community, ensuring healthy cattle, productive dairy farms, and a stronger rural economy.
This Krishi Samelan once again demonstrated Noveltech Feeds’ dedication to its core philosophy “Empowering Farmers Through Nutrition and Knowledge.”
