Harley-Davidson recently held its first-ever virtual Harley Owners Group (H.O.G) rally on January 8, 2021.
A get-together of Harley-Davidson owners & fans that links the riding community together through passion, identity & brand loyalty, the virtual rally had an engaging line-up of activities.
In the 90-minute show that was broadcasted live on Harley-Davidson’s Facebook Page i.e. @harleydavidsonasia, the rally celebrated the community’s shared passion for freedom and adventure, attended live by more than 700 of H.O.G members and 11,000 motorcycling enthusiasts across Vietnam, Singapore, Taiwan, Hong Kong, Philippines, South Korea, Indonesia, Malaysia and Thailand.
With this event the brand also reached out to motoring enthusiasts outside the H.O.G community, welcoming all to the Harley-Davidson brand of freedom and adventure. The virtual rally had more than 77,000 views.
Sajeev Rajasekharan, Managing Director, Harley-Davidson, Asia Emerging Markets & India said, “Harley-Davidson has always thrived upon sharing experiential events with our riders. With the physical barriers, we wanted to find a way to transcend borders and continue to connect with our riders. By hosting this virtually, riders across Asia can all unite and reignite the sense of camaraderie and love for freedom and adventure.”
Setting the tone for the evening, this was followed by a video of H.O.G community and their most memorable rides in 2020, showcasing their love and passion for adventure on two-wheels.
Celebrating self-expression, viewers at the virtual rally were asked to vote for their favourite custom bike by creative Harley-Davidson owners, where Benedict Ang with his 2018 Iron 883TM, from the H.O.G. Davao Chapter, took home a custom plaque.
Riders from the community were also featured in conversations with host and comedian, Rishi Budhrani to share more about their love for adventure and their thoughts about belonging to this passionate community. Attractive prizes were also given out during the trivia segments where viewers were challenged to a series of questions on the brand.
The evening continued with exciting performances by Singaporean duo Jack & Rai as well as popular Thai Rockabilly band, called TRIX ‘O’TREAT.
All attendee H.O.G. members who registered during the live show will be presented with the first-ever virtual rally patch, redeemable at local dealerships and discounts off selected Harley- Davidson general merchandise.
During the exclusive H.O.G insider segment, Harley-Davidson leaders addressed viewers and shared exclusive details about the upcoming Model Year 2021 virtual launch event. An experience unlike any other in the brand’s 118-year history, riders will be able to have a first-hand preview of new motorcycles as well as hear from Harley-Davidson leaders, bike designers, engineers and apparel makers.
Source: Company Release
