Jayen Mehta, Managing Director, GCMMF (Amul) has been inducted into the Asia Pacific Power List 2024 by Campaign Asia. Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey.
The Asia Pacific Power List recognizes Asia-Pacific’s 50 most influential and purposeful marketers in the field of marketing. These marketers strive to engage and inspire consumer communities with meaningful work and impactful actions. As senior leaders, they are expected to be changemakers, fostering inclusive brand cultures that promote diversity and equality.
The award recognizes the achievements of Amul under the leadership of Dr Jayen Mehta during his career at Amul over last 33 years including the recent launch of Amul Milk in USA, building a healthy product portfolio focusing on Protein, Probiotic and Organic range products, to leading Amul into becoming environmentally friendly and sustainable brand.
He is a member of the Standing Committee of Marketing of the International Dairy Federation (IDF). He was recently conferred the degree of Doctor of Philosophy (D.Phil) Honoris causa by Amity University, Patna .
After receiving the recognition, Dr Jayen Mehta, thanked Campaign Asia for acknowledging the efforts of the farmers’ organization and the entire team. Amul’s currency is not milk, but trust and it is this trust which has created the brand that is loved by every generation of consumers over the last 78 years.
India’s largest food products marketing organization, Gujarat Co-operative Milk Marketing Federation Ltd., which markets the popular Amul brand of milk and dairy products, the strongest dairy brand in the world. Today, it markets products worth more than Rs. 80,000 Crores (USD 10 Billion) under the brand Amul and is the biggest cooperative in the world, owned by 36 lac farmers of Gujarat.
AMUL is not only synonymous with the best cooperative model and farmer’s faith in cooperative structure but also with marketing and advertising strategies it has adopted to make it the most preferred brand of dairy products.
