Agri-input major Dhanuka Group has launched a distinctive brand campaign titled "India Ka Pranam Har Kisan Ke Naam" to commemorate the 42nd anniversary of the company. The campaign takes as its inspiration the message of Panch Pran of Amrit Kaal - Goal of developed India, to remove the trace of the colonial mindset, take pride in our roots, and to bring unity and sense of duty among citizens.
The campaign honours the arduous labour of India's diligent farmers and recognizes their contribution to the development of the country.
"We have a lot to be proud of, from the 'ship-to-mouth' syndrome of the 1960s to a net exporter of food grains. We are in such a great position compared to some other countries that are experiencing severe food shortages in the midst of the global upheaval primarily because of the tireless efforts of our farmers,” said R. G. Agarwal, Chairman, Dhanuka Group.
The "India Ka Pranam Har Kisan Ke Naam" campaign celebrates our farmers' efforts and highlights their journey. Every year, Indian farmers face numerous challenges in their efforts to produce enough food for both domestic consumption and export to other nations.
"We salute our farmers for their enormous contribution through our campaign, India Ka Pranam Har Kisan Ke Naam, which recognizes their tremendous effort."
As a part of this unique campaign, The Group has also released a new TVC that will be broadcast across the nation. Across the nation, the campaign is being promoted on print, television, and digital platforms.
Right from the start, Dhanuka has been at the forefront of giving our best to improve the lives of our farmers. According to Agarwal, our goal is to offer farmers products that will help them protect their crop and boost yields and profits.
The well-being of the 60–70% of Indians who work in agriculture and related fields is essential to the country's development. Dhanuka launched this campaign as the nation was commemorating its 75th anniversary of independence by hosting Azadi ka Amrit Mahotsav. "As we advance toward Amrit Kaal, we salute our Kisan and jawans to recognize and strengthen their potential, which has, by all means, contributed to the security of our beloved nation."
