BASF and Cargill, two leading companies in the field of the global agriculture industry, recently announced that they have entered into a distribution collaboration in the Middle East and Africa region, also known as the MEA region. Cargill becomes the strategic marketing and sales partner of some selected innovative BASF animal feed enzymes on account of this new collaboration.
Coen Van Der Laan has been managing the Cargill as a Strategic Marketing and Technology Director for Cargill’s Animal Nutrition business in the MEA region. As told by Laan to the international news portal, Agriorbit, with this collaboration the companies will be able to provide the region a wide range of enzyme solutions so that the users can optimize the feed cost and enhance animal performance.
Joerg Schneider, heading BASF’s animal nutrition sales management in Europe, the Middle East and Africa also commented on their collaboration with Cargill. “Cargill has a strong and complementary presence across the strong, growing markets of the Middle East and Africa. They are leading in the marketing of animal nutrition and health solutions. Both companies have a long-lasting relationship and we share a lot of common values. This led us to choose Cargill as our strategic distributor of selected animal feed enzymes in the Middle East and Africa.”
