The current lifestyle of people in cities has raised many health issues. With increasing health awareness, people have become more vigilant and are interested in knowing what they are consuming. Besides this, there is also an increase in people interested in growing their own vegetables.
Kitchen gardening serves as a hobby and help people grow vegetables for their own consumption. During lockdown imposed due to COVID-19, many people in cities started gardening in their balconies, terraces or as per availability in their houses and the trend is expected to rise in coming years. Besides providing health benefits, growing your own vegetables gives happiness and brings a peace of mind.
Advanta has been an innovative company and always been committed to providing quality seeds to farming community. Being a symbol of change we have launched Kitchen garden seeds pack naming “Advanta Rainbow Kit”.
“Advanta Rainbow Kit” has mini packs of 12 crops that will support growers with the flexibility and affordability to grow various hybrid seed varieties. The crops included are Bhendi, Chilli, Brinjal, Tomato, Bottle Gourd, Bitter Gourd, Ridge Gourd, Sponge Gourd, Beans, Palak, Radish and Sweet Corn. Kit has been designed for both pots as well as 6*6 m area. To ensure the awareness on the cultivation and educate growers on the right crop care advisory, Advanta has provided an DYI manual inside the packet.
The launch of these Kits would help Advanta Seeds to reach to the urban consumers & provide them good quality vegetable seeds. Ashok Jedhe, Business Head, Advanta Vegetable Business said that this initiative is in line with “The Eat Right movement” of Government of India and Advanta Seeds aims to provide safe and healthy nutrition to the people of India for a healthy lifestyle. We at Advanta feels responsible for being in constant change, keep evolving and growing.
