Three years after a major image rebrand, Italpollina has changed its name to HELLO NATURE.
This announcement comes as the company marks its 50th year in business. Luca Bonini, CEO of HELLO NATURE stated that “We have made a radical evolution from the fertilizer sector to becoming a world leader in the production of biostimulants, and ‘Italpollina’ no longer represents the complexity of our activity.”
The ‘Italpollina’ name will continue to be used for their classic poultry manure fertilizer product. The full transition to the new name will roll out across the globe throughout 2021, and the company expects to see some crossover on branded materials during this time, coming from the decision of avoiding additional waste.
Internationally, branches will adopt the name at different rates depending on various bureaucracy considerations of the region.
