The Kerala State Coastal Area Development Corporation (KSCADC) is extending the MIMI app service, which home-delivers fish cleaned for curries in a hygienic manner, to the districts of Kottayam, Idukki, Ernakulam, Thrissur, and Palakkad from the first week of February.
The action comes five months after the KSCADC launched a service that allows buyers to view product characteristics such as the date, time, and location of the fish capture.
Since September of last year, the MIMI Fish app and MIMI Fish Stores have been operating in the districts of Kollam, Pathanamthitta, and Alappuzha.
Hygienic Requirements:
KSCADC and ICAR-Central Institute of Fisheries Technology have jointly floated MIMI Fish, which is part of the Kerala government's Parivarthanam programme. It prioritizes the health of its consumers by processing, conserving, and storing items in accordance with hygienic standards and regulations established by the European Union and other advanced countries.
The unique retail company sells exquisite fish in half-kg packs that are free of adulterants.
The fish, which is caught by traditional fishermen or collected from reliable farms, is chilled as soon as it is caught. This is accomplished using CIFT's technology, which meets European export standards.
The Parivarthanam project aims to promote green energy and technologies while also assisting in the preservation of traditional fishery activities. The project includes solar rooftop power, as well as engine electrification and conversions to CNG mode.
What does the name mean?
The word ‘MIMI' comes from ‘Meemi,' which is how tiny children pronounce ‘Meen,' which is Malayalam for fish.
According to them, fish marketed under the MIMI brand will be devoid of adulterating elements and processed, preserved, and stored in accordance with advanced country hygiene requirements.
Besides consumers & fishermen, this project will benefit engineering and degree dropouts, who will be offered part-time work delivering MIMI items to their homes and eventually receive coaching to help them become graduates.
