Floriculture in India is no longer limited to fresh flowers for religious or festive use. A new trend gaining popularity both in India and abroad is the use of dried flowers, commonly known as shushk pushp. These preserved flowers are valued for their natural charm, texture, and longevity. Unlike fresh flowers, which wilt within days, dried flowers can last for years without losing their appeal. They are widely used in home décor, greeting cards, wall frames, potpourri, bouquets, gift packaging, and even in the fashion and cosmetics industries.
The beauty of this venture lies in its simplicity. Farmers can grow flowers suited for drying and process them at home with basic equipment and traditional techniques. It requires little land, minimal water, and no expensive inputs. This makes it a perfect supplementary activity for small and marginal farmers, especially women who can do most of the work from home. From sowing to drying, every step can be managed locally, creating jobs, promoting entrepreneurship, and increasing rural incomes.
Why Dried Flowers
India’s climate is naturally suited for growing a wide range of flowers that are ideal for drying. With over 300 species of ornamental flowers grown across the country, farmers have access to abundant raw material. Many native and seasonal varieties like gomphrena, statice, strawflower, marigold, globe amaranth, lavender, roses, and even grasses are excellent choices for drying.
Unlike fresh flowers, which require cold storage and quick transportation, dried flowers are easier to store and transport. They have a longer shelf life, which means farmers and sellers don’t need to rush to the market. This makes the dried flower business more resilient and less wasteful. Also, consumers love the natural, rustic look of these flowers, especially for eco-friendly decorations and sustainable gifting.
Steps in Dried Flower Production
The journey from field to finished dried flower product involves several simple steps. First is the cultivation of the right flower varieties. Flowers with firm petals, vibrant colors, and good shape are selected. It is important to harvest them at the right stage just before they fully bloom, for the best results.
After harvesting, the drying process begins. This can be done using various methods, such as air drying (hanging bunches upside down in shade), pressing (between sheets or in wooden frames), silica gel drying (for delicate flowers), or oven drying. The aim is to remove moisture slowly while preserving color and shape. Once dried, the flowers are sorted, cleaned, and stored carefully.
With a little creativity, farmers or artisans can now turn these flowers into beautiful products like framed floral art, dry bouquets, floral candles, handmade cards, or even wall hangings. This value addition not only increases the product’s appeal but also its market value.
Advantages for Farmers
Dried flower farming has many benefits. It requires very little space, so it can be done on the margins of existing farms or as an intercropping option. The water requirement is minimal, and pest attacks are rare, reducing the need for chemical inputs. Even flowers that do not meet the standard for fresh markets can be dried and used, reducing wastage.
Another major advantage is its suitability for women and elderly members of the household. Much of the processing work, such as drying, pressing, and crafting, can be done indoors, creating a year-round livelihood without physical strain. This makes it ideal for self-help groups, rural youth, and farmer producer organizations (FPOs) looking to diversify income sources.
Scope and Market Potential
India already exports dried flowers to countries like Germany, USA, Japan, and the Netherlands, where they are used in home décor, hotels, and spas. The global market for dried flowers is growing steadily as people shift toward eco-friendly alternatives to plastic decorations. Domestically, the demand is also rising in urban areas, where consumers appreciate handcrafted, sustainable products.
With good packaging, attractive presentation, and marketing support, farmers can sell dried flower products at fairs, exhibitions, online platforms, or through tie-ups with florists and boutiques. Training and support from agricultural universities, KVKs (Krishi Vigyan Kendras), and NGOs can help farmers upgrade their skills and quality.
