The Karnataka regional office of NABARD hosted its annual marketing event 'Grameena Habba,' a platform for rural artisans to sell agricultural, handicraft, and handloom products in Bengaluru until March 14. The Grameena Habba held at Mantri Square Mall in Malleswaram this year.
During this festival, rural artisans, weavers, farmers, and tribes from across India and several districts of Karnataka participated and displayed handmade arts, handloom sarees, handwoven dress material, home decors, tribal products, natural beauty products, organic food products, jewellery, and accessories.
The proceeds from the sale of these items will go directly to the artisans.
Participants include artisans from Telangana, Tamil Nadu, Kerala, Uttar Pradesh, Madhya Pradesh, Haryana, Odisha, and Chhattisgarh, as well as more than 25 artisans from Karnataka's various districts.
Karnataka's exclusive products, such as Udupi sarees, Kasuti work, Aari embroidered fabrics, Channapatna toys, Mysuru's unique rosewood inlay, Kolhapuri chappals, crafted home decors, organic food products, and products from other parts of India, such as Jaipuri quilt, lac bangles of Bhopal, Maheswari silk of Madhya Pradesh, Aarni silk of Tamil
According to NABARD, the current pandemic situation has undoubtedly wreaked havoc on the entire economy, particularly in rural areas. These types of exhibitions are critical in rebuilding the rural economy following the pandemic.
Significance of This Initiative:
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It contributes to the principle of "Vocal for Local" by assisting rural craftspeople.
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After a pandemic, such shows are critical in reconstructing the rural economy.
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The proceeds from the sale of these items will go directly to the craftspeople.
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This project also ensures that disadvantaged groups in society, such as women and tribals, have better living conditions.
